The challenge was to elevate sales and deliver an unparalleled user experience. As part of the project, I was entrusted with redesigning the website and branding, collaborating with an in-house developer to ensure a seamless outcome. Additionally, I collaborated closely with their in-house digital marketing team to create captivating content.
One of the core challenges was catering to both discount shoppers and luxury consumers, as they aimed to offer products that resonated with both segments. Interestingly, by curating a brand that appealed to both ends of the spectrum, targeting discount shoppers often led to the attraction of luxury clientele, resulting in a strategic synergy.
To achieve success, I conducted a comprehensive competitor analysis and delved into years of company data. Armed with this invaluable information, I undertook a complete website redesign to precisely meet the unique needs of their customers. Moreover, I automated email and SMS communication, ensuring prompt and personalized responses to customer inquiries.
The launch of the new website during the first Cyber Week resulted in an astounding $8 Million in generated revenue. Implementing a meticulously planned social media strategy allowed for scheduling posts 45 days ahead, enabling efficient focus on pioneering research and new campaign development.
Marketing, Video Production, Graphic Design, Web Development, Photography
"As the Technical Director at LogoUp.com, I've worked closely with Blake over the last two plus years. He demonstrated great workflow skills with the need to find the solution for any problem at hand. On a personal level, his ambition and desire to experience the world are qualities that give me great inspiration. Blake's departure from the team to pursue his life goals and build himself is felt throughout our organization. Hopefully our loss will be your gain.
From our time working closely, I would say one of his main strengths is the ability to research and streamline new creative projects. He has a solid understanding of new technologies and understands the importance of proper planning and implementation. As well as creating workflows and responsibilities for his staff to ensure a seamless tested process. An ideal example would be how he managed sitewide campaigns and graphics. He created a detailed process flow from the beginning of the sale conception, to email campaign management, to live troubleshooting of customer issues. Adding to his strengths, would be his ability to create visuals and intuitive tools to educate and help staff excel at their jobs. Countless times I've watched him create diagrams to explain marketing techniques as an outline for senior management and other staff to follow. I am confident he will surpass your expectations, as he did ours."