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Work
The work, sorted by what it was.
Since 2006 I've planned campaigns, run paid media, shot and edited video, designed brands and built websites, mostly in in-house marketing roles. Below is a sample of each kind of work, captioned by what the job was rather than who it was for.
Or call (561) 935-3389.
On locationMiami, Florida
01 / The range
Twenty years, a wide range of work.
Most of my work has been inside companies or under contract, so I describe it by what it was. Here is the short version.
The industries include legal, dental and medical, technology and cybersecurity, retail and action sports, fashion, hospitality and events. My career history also includes Vans, through the Vans x BC Surf and Sport custom shoe collaboration, along with Billabong and Never Summer.
02 / Campaigns and paid media
Campaigns and paid media.
I plan the campaign, write and design the ads, set up the accounts and tracking, and then read the numbers every week to decide what stays. Here are a few of the campaigns I have run.
Lead generation for a cybersecurity company
Google Search, Meta and ChatGPT ads, events, direct mail and email for Microtech, with leads tracked to the CRM. Paid search beat The Marketing Team's 2024 MSP benchmark on both lead volume and cost per lead.
Print and digital for a luxury market
Print campaigns to luxury condominiums from Palm Beach to Miami, regional magazine placements, and email and SMS automation that followed up with every inquiry.
Seasonal campaigns and win-back email
Seasonal campaigns on Facebook, Instagram, YouTube and Pinterest, along with win-back email funnels, SMS and an affiliate program.
03 / Video and photo
Video and photo.
In my roles I planned, shot and edited video, from product spots to event coverage. I was also digital imaging technician and second camera on a national retail commercial campaign through VIMBY.
▶Smart home technology on a yacht
In-house, luxury smart home company
▶Luxury residence smart home project
In-house, luxury smart home company
▶Get Summer Ready
In-house, fashion e-commerce
▶Vans x BC Surf Chukka Low
In-house, BC Surf and Sport
04 / Design and brand
Design and brand.
Design is where I started, with an associate’s degree in graphic design in 2011, and it still shapes every campaign I make.
A brand from logo to product line
Brand identity from the logo to collateral, dealership portals and templates, and the launch of a private-label detailing product line.
A refresh for two kinds of buyers
Refreshed branding for a custom apparel company that served both budget and luxury customers, carried through the website, email and social.
Branding and product photography
Updated branding and product and event photography for an 18-store retailer, plus the Vans x BC Surf and Sport custom shoe collaboration.
Logos and identity
Logo and identity design for small business owners across many industries.
05 / Websites
Websites.
I design websites around what a buyer needs to see before they call, then connect the forms, email and tracking so every inquiry gets a reply.
Website and online checkout
Redesigned the website and online checkout for an 18-store retailer and built the weekly email around new products and videos.
One site for two different buyers
A website redesign for budget and luxury customers of the same company, launched for Cyber Week, with email and SMS automation behind it.
Pages built from sales data
Home and product pages redesigned around the top-selling seasons and categories.
A website for a luxury audience
A full website redesign for a smart home technology company serving Palm Beach to Miami.
06 / CLE and speaking
CLE and speaking.
I host and produce The Florida Bar Business Law Section CLE series on lawyer advertising compliance. I'm scheduled to speak for The Florida Bar in December 2026 on marketing, AI tools and security for law firms, and I'm a Certified Advertising Compliance Specialist through the National Association of Advertising Compliance. See my talks and the CLE trailer.
07 / In their words
From people I’ve worked with.
Unpaid reviews from Google, LinkedIn and Facebook, quoted as written and trimmed only where you see an ellipsis. Each is one person’s experience.
"Blake has been great with google ads accounts. He has great in -depth knowledge only few would have. ..."
Ashutosh PunjFormer Google Ads specialist. LinkedIn recommendation, 2023.
"Blake built trust in his knowledge right away on our first phone call and we scheduled a Facebook Ads Manager consulting session 2 days later."
Chase GregoryLinkedIn recommendation, 2018. Consulting client
"Blake Hickey is a pleasure to work with, he is very insightful and helpful, polite and cooperative. ..."
Eclectic SkiesFacebook review
More than 500 projects since 2006, across legal, dental and medical, technology, retail, action sports, fashion and events. Read more reviews from Google, LinkedIn and Facebook or see them on Facebook.
Questions
Common questions.
Why are some projects unnamed?
Some of the work was done under contract, and the results belong to the client. With written permission, I add their name.
What kind of role are you open to?
A remote marketing director or head of marketing role where I own the plan, the pipeline and the report.
Can I see more video?
Yes. More are on my YouTube channel.
Book a call
Let's talk for 15 minutes.
Pick a time on the calendar. Tell me what you need and I'll tell you if I'm the right fit. Prefer to write first? Use the form on the contact page.
By phone or Zoom. You get a confirmation by email.
