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Work
The work, sorted by what it was.
This is my work since 2006, sorted by what it was: campaigns and paid media, video and photo, design and brand, websites, and CLE programs with The Florida Bar Business Law Section. Some I did directly, some through agencies, production companies and staff roles, and each piece is captioned by what the job was rather than who it was for.
Or call (561) 935-3389.
On locationMiami, Florida
01 / The range
Twenty years, one role at a time.
I've marketed for an 18-store surf and skate chain, a luxury smart home company, two custom apparel brands and a fashion e-commerce brand, and helped produce a CLE program with The Florida Bar Business Law Section. Across past roles I've managed more than $5 million in ad spend.
The industries include legal, dental and medical, technology, retail and action sports, fashion, hospitality and events. My career history also includes Vans, through the Vans x BC Surf and Sport custom shoe collaboration, along with Billabong and Never Summer.
02 / Campaigns and paid media
Campaigns and paid media.
I plan the campaign, write and design the ads, set up the accounts and tracking, and then read the numbers every week to decide what stays. Here are a few of the campaigns I have run.
Marketing for two sister brands
Led the marketing team for LogoUp.com and R.J. Roberts: automated funnels, segmented offers across social, email and Google Ads, and a website relaunch for Cyber Week.
Print and digital for a luxury market
Print campaigns to luxury condominiums from Palm Beach to Miami, regional magazine placements, and email and SMS automation that followed up with every inquiry.
Seasonal campaigns and win-back email
Seasonal campaigns on Facebook, Instagram, YouTube and Pinterest, along with win-back email funnels, SMS and an affiliate program.
03 / Video and photo
Video and photo.
In my roles I planned, shot and edited video, from product spots to event coverage. I was also digital imaging technician and second camera on a national retail commercial campaign through VIMBY.
▶Smart home technology on a yacht
In-house, luxury smart home company
▶Luxury residence smart home project
In-house, luxury smart home company
▶Get Summer Ready
In-house, fashion e-commerce
▶Vans x BC Surf Chukka Low
In-house, BC Surf and Sport
04 / Design and brand
Design and brand.
Design is where I started, with an associate’s degree in graphic design in 2011, and it still shapes every campaign I make.
A brand from logo to product line
Brand identity from the logo to collateral, dealership portals and templates, and the launch of a private-label detailing product line.
A refresh for two kinds of buyers
Refreshed branding for a custom apparel company that served both budget and luxury customers, carried through the website, email and social.
Branding and product photography
Updated branding and product and event photography for an 18-store retailer, plus the Vans x BC Surf and Sport custom shoe collaboration.
Logos and identity
Logo and identity design for small business owners across many industries.
05 / Websites
Websites.
I plan websites around what a buyer needs to see before they call, work with the web team on the build, and connect the forms, email and tracking so every inquiry gets a reply.
Website and online checkout
Redesigned the website and online checkout for an 18-store retailer and built the weekly email around new products and videos.
One site for two different buyers
A website redesign for budget and luxury customers of the same company, launched for Cyber Week, with email and SMS automation behind it.
Pages built from sales data
Home and product pages redesigned around the top-selling seasons and categories.
A website for a luxury audience
A full website redesign for a smart home technology company serving Palm Beach to Miami.
06 / CLE and speaking
CLE and speaking.
I moderated and helped produce Navigating Lawyer Advertising Compliance, The Florida Bar Business Law Section's 2024 CLE program on lawyer advertising. Working alongside the Section's legal experts, I recorded and edited the sessions, coordinated the speakers, built the agenda and slide deck, handled the course approval paperwork with The Florida Bar, and made the promotional emails, graphics and captions. The program was offered for CLE credit through The Florida Bar. I'm a marketer, not a lawyer, and a member of the National Association of Advertising Compliance. See my talks and the CLE trailer.
07 / In their words
From people I’ve worked with.
LinkedIn recommendations from people I’ve worked with, quoted as written and trimmed only where you see an ellipsis. Each is one person’s experience.
"Blake has been great with google ads accounts. He has great in -depth knowledge only few would have. ..."
Ashutosh PunjFormer Google Ads specialist. LinkedIn recommendation, 2023.
"Blake built trust in his knowledge right away on our first phone call and we scheduled a Facebook Ads Manager consulting session 2 days later."
Chase GregoryMarketing agency owner. LinkedIn recommendation, 2018.
"Blake is a quiet, confident professional, who understands the importance of performing his role to the best of his ability, but also contributing as a team member towards the big picture."
Kathryn GriegeLinkedIn recommendation, 2020. Producer on the Walmart commercial shoots
Questions
Common questions.
Why are some projects unnamed?
Some of the work was done under contract, and the results belong to the client. With written permission, I add their name.
Can I see more video?
Yes. The About page has more video I made in past roles.
Talk with me
Let's talk for 15 minutes.
Pick a time on the calendar. Tell me about the project, the team or the event, and I'll tell you right away if I'm the right fit. Prefer to write first? Message me on LinkedIn.
By phone or Zoom. You get a confirmation by email.
